Throughout the history of printing, questions of design have been crucial to the development of the book industry. The Reformation both revolutionised the market and stimulated crucial innovations in the design and selling of books. This began in Wittenberg, where the partnership of Martin Luther and Lucas Cranach played a critical role in shaping the Reformation pamphlet. In lands more hostile to the Reformation, the design task was more complex, since design features, intended to facilitate identification, could place the seller or owner in deadly danger. The paper concludes with an examination of the market for devotional literature in the Dutch Republic, the home to Europe’s most buoyant centre of book production.
This joint lecture is organised in partnership with the Albertus Institute.
Dr Brian Lang, CBE, FRSE
Professor Andrew Pettegree FRHistS, Professor of Modern History, University of St Andrews, Director of the Universal Short Title Catalogue and author of Brand Luther 1517: printing and the Reformation (New York: Penguin, 2015) and other books on the history and development of printing.